Royal Rebrand: Archie and Lilibet Sussex
Introducing Archie and Lilibet Sussex
The Duke and Duchess of Sussex have made headlines by giving their children new names to signify a fresh chapter in their lives. In a recent development, Prince Archie Mountbatten-Windsor and Princess Lilibet Mountbatten-Windsor are now known simply as Archie and Lilibet Sussex, according to a source cited in the Times.
A Departure from Tradition
Breaking away from a long-standing convention dating back to 1960, where descendants of Queen Elizabeth II were to bear the title Mountbatten-Windsor, the Sussex children have embraced a more contemporary identity with their new names.
Rebranding Amid Pushback
The decision to adopt alternative monikers has not been without its share of controversy. When Harry and Meghan rebranded their website from Archewell.com to Sussex.com, reminiscent of Prince Harry’s military title as Captain Wales, it sparked a wave of criticism from traditionalists.
A Unifying Identity
The rebranding initiative is seen as a step towards unity within the family. By aligning themselves under the Sussex banner, the couple aims to underscore their collective efforts in charitable endeavors and establish a cohesive identity for their household.
Meghan Markle’s Creative Collaboration
In response to the public scrutiny surrounding the rebrand, Meghan Markle commended the designers for their meticulous attention to detail and innovative approach. She emphasized the collaborative process that transformed their ideas into a visual manifestation, lauding the Canadian designers for their craftsmanship.
Podcast Ventures and Philanthropy
Amidst the rebrand, Meghan Markle announced a new podcast deal with Lemonada Media, following the conclusion of their earlier partnership with Spotify. The move signifies a strategic shift towards amplifying their philanthropic pursuits and engaging with a wider audience through innovative digital platforms.
Preparing for the Future
As the Sussexes gear up for the upcoming Winter Invictus Games in Whistler, Vancouver, the couple was seen immersing themselves in the snowy landscape, with Prince Harry trying his hand at sit-skiing—an adaptive form of skiing tailored for individuals with mobility challenges.
FAQs
What prompted the Duke and Duchess of Sussex to change their children’s names?
The Duke and Duchess of Sussex decided to give their children new names, Archie and Lilibet Sussex, signifying a departure from the Mountbatten-Windsor title tradition.
How did Meghan Markle respond to the design team behind the rebrand?
Meghan Markle praised the designers for their meticulous attention to detail and innovative approach, highlighting their role as collaborators in transforming ideas into visual identities.
What is the significance of the Sussex rebrand for the royal family?
The rebrand serves as a unifying force within the family, aligning all members under the Sussex surname and showcasing their charitable endeavors on a centralized platform.
What new venture did Meghan Markle announce recently?
Meghan Markle unveiled a new podcast deal with Lemonada Media, marking a shift towards digital platforms to amplify their philanthropic efforts and engage with a broader audience.
How are the Sussexes preparing for the Winter Invictus Games?
The Sussexes have arrived in Whistler, Vancouver, gearing up for the Winter Invictus Games, with Prince Harry seen sit-skiing, a form of adaptive skiing for individuals with mobility challenges.
